Broadcast your Brand
Social Media Marketing that works as hard as you do.
You have a story
…and we want to tell it.
At Farmhouse, we believe social media is branding. Social media is an opportunity to tell your story and connect with people through an earnest and honest conversation. Rattling on about services or relying on gimmicks is old hat. We are firm believers that when you build a brand, the next step after defining “who you are” and “why you are” is broadcasting those things. Brand and broadcast are the simplest, most authentic ways to develop your culture and engage your consumers. Broadcasting your message requires a commitment to the story and a commitment to time. Authentic engagement does not happen overnight. It occurs over a period of time as an audience discovers your unwavering and unique position in the community and marketplace.
This is the Era of Branding.
In todays world, nothing is more important than brand. Advertising and marketing are not as effective as your brand and your story. Through social media and targeted digital efforts, any small business can brand themselves as robustly as large corporations can. You do not have to reach every consumer, you have to reach the right consumers.
Everyone knows that nothing benefits a business more than word of mouth, but no one seems to know how to gain it. Well… This is how.
Branding is the essence of a business. It is the root goal and mission, and the reason why the business exists. Successful brands are ones that identify that, specialize in it, perfect it and gain loyal followers as consumers of it. Every business has a deliverable, but a brand makes a deeper connection. A brand emotes. Discovering the value of your business and how it connects to your consumer is what we do. When we work with a business, we discover how it differs from its competition. We build on that differentiation through design and messaging. Through this process, we develop strong brands that define culture and connect to consumers. After establishing the brand, we broadcast it.
The 3 C’s of Social Media
Content
Compelling photos and copy used to be the focus of social media marketing. Where once simply posting and walking away was enough to reach clients and see conversion, today we realize this is simply laying the groundwork for an effective social media marketing campaign.
Context
Develop the appropriate voice and people will be keen to hear what your client has to say. Content must be engaging, current and client centric, showing their followers and customers that there is a real – and local – person behind their phone or computer screen.
Contact
Along with quality and timely content, customers want to be recognized by your brand. They want you to like their check-ins, repost their photos and respond to their comments, all instantly.